Northplanet, Technical Director
The concept that was originally put across to the OBLG was an idea called MyPerkPoint. MyPerkPoint was a location based advertising company that was created and managed by Northplanet. The concept of MyPerkPoint was that a business or professional would Pinpoint any location in the world using Google maps, the party could then purchase that location and push out notifications to anybody who walked through the location they selected.
So for instance A local clothes retailer is having a clearance sale over the course of a week. The retailer would use MyPerkPoint to spread the word by buying a pinpoint location, anybody who had the MyPerkPoint app onn their smart device would receive a notification if they walked through that pinpoint and be alerted of the clearance sale.
The enterprise fund has been extremely helpful to us at Northplanet as not has it allowed us to move into a bigger and better premises in the centre of Oldham but has allowed us to employ more staff and nurture our growth as a business.